Artificial Intelligence in Marketing: Exploring Opportunities and Pitfalls

I accepted an invitation to an informal talk within Kafe a Marketing on Artificial Intelligence in Marketing: Opportunities and Pitfalls.

I provided participants a comprehensive view of AI, allowing them to delve deep below the surface. The conversation covered the current capabilities of AI, its rapid evolution, and the potential impact it could have on our future. Naturally, we also ventured into the realm of marketing, discovering, for instance, how to generate text using GPT and identifying the communication channels where AI was most frequently used.